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Running Multiple Radio Stations

Publishing a wide array of content to provide an engaging listening experience remains one of the top strategies for successful radio stations in 2021. One example of this is running multiple radio stations, each targeting a different demographic such as age, sex, interest, language and more to ensure that the content delivered is relevant to the intended audience.

Benefits Of Running Multiple Radio Stations

• Having multiple radio stations will give you more opportunities to pull in more listeners for the specific demographics you are targeting.
• Multiple stations enable you to deliver more targeted and relevant content.
• When operating in multi-cultural environments and/or targeting different locations, you can deliver the same content in different languages for better engagement.
• You can run multiple stations under one account at a lower cost with SAM Broadcaster Cloud. The Gold package costs and comes with three radio stations.

• Existing SAM Cloud customers can easily add another station to an existing service for only and this will share your existing Cloud music library.

Running Multiple Stations with SAM Broadcaster Cloud

Running multiple radio stations sounds like a lot of work. However, Spacial's solution through our SAM Broadcaster Cloud is designed to simplify this for you - one account, one library, multiple stations, and no headaches!

For starters, the SAM Broadcaster Gold Cloud package allows you to run three stations under one account. Creating an additional station is simple. If your subscription is on the Gold package, simply login to your account, and click on 'Add station' as seen below:

If you are on Bronze or Silver, you can also add a station as a custom package at an extra cost. To add a new station, simply do the following:

• Login to your account and click on 'Buy More'
• You will be redirected to the billing section where you will be able to increase the number of radio stations.
• Click on calculate to update your shopping cart and click on next to confirm and finalize payment.

Share Your Music Library in SAM Broadcaster Cloud

Once you have created your additional radio station(s), SAM Broadcaster Cloud allows you to share your music library across your radio stations. Instead of managing multiple libraries, SAM Cloud library makes it easy to organise your songs, commercials, and sweepers in one place.

On the Playlist tab of your Library, you can create shared playlists for genres, decades, artists, commercials and more that are suitable for every station. For station specific content, log in to the relevant station and create dedicated Station Playlists - ideal for sweepers, ID's, and genres that might only appeal to one listener group.

To ensure that your listeners are getting the same high-quality broadcasting, keep an eye on your 'Health tab.' This shows any rotation warnings and errors - so if your playlists are not performing as instructed, you can amend the play block or separation rules.